Everyday Rewards
Digital Destination
A new digital destination for Everyday Rewards, transforming a fragmented set of brand sites into a seamless, member-first web experience. This work focused on simplifying navigation, connecting brands like Everyday Gifting and Everyday Extra, and helping millions of members better understand and access value. From UX strategy to systemised UI design, the outcome was a scalable, accessible platform that elevated both the user journey and business impact.
WooliesX
Product Designer
June 2022 - Present
Everyday Gifting
Shop eGift Cards
Redesign of the Woolworths Gift Cards website into Everyday Gifting - a seamless, loyalty-integrated experience under the Everyday Rewards umbrella. The project replaced a costly third-party system, improved accessibility and usability, and created a scalable checkout model for future Everyday services.
WooliesX
Product Designer
June 2022 - Present
MyProsperity
Client Net Worth
The goal was to uplift a legacy feature into a modern, mobile-first experience that was intuitive, accessible, and seamless, especially for a core audience aged 50+. The previous experience used an outdated webview, creating friction and drop-off in a critical flow accountants relied on for client portfolio visibility.
MyProsperity
UI Designer
Feb 2021 - June 2022